Welcome series
Turns a new subscriber into a first order. Introduces the brand and the product the right way, with claims kept inside the lines from message one.
First impression · compliant from the start
Amplify your supplement brand — at any budget
The email system supplement brands actually grow on.
These are the exact six flows I build for supplement brands on a $2,000-a-month retainer — the real system, not a watered-down version. Written in FTC-safe, structure-function language and ready to import into Klaviyo yourself. Bigger brands have my team run them. Everyone else can run the same flows themselves, at a founding price.
BUILT FOR SUPPLEMENT BRANDS · FTC-SAFE COPY WRITTEN IN · IMPORT INTO KLAVIYO YOURSELF
The problem
Your email is leaving money on the table — and risking a warning letter
Most early supplement brands are in the same spot. The flows that quietly print money aren't running, and the copy that is running would make an FTC lawyer wince:
- You're running two or three basic flows — or none — when you should have six working together.
- A real lifecycle agency would fix this, but you can't justify $2,000 a month for it yet.
- Your copy makes claims supplements legally can't — "treats," "cures," "fixes" — the exact language that draws FDA and FTC trouble.
- The free flow packs out there are written for candle and apparel brands. Wrong sequences, and a compliance liability for a supplement.
- You don't know which flows actually matter, or how to write them so they sell without crossing the line.
The cheapest revenue you'll ever earn is from traffic and customers you already have — recovered with flows that won't get you in trouble.
Why these are different
Compliance is built into every line
This is the part no generic template seller can copy, and the one thing supplement founders are genuinely afraid of getting wrong. Supplements are regulated under DSHEA, and your email copy has to play by those rules. So it's written into the flows from the start:
- Structure-function language throughout — "supports," "promotes," "helps maintain" — never disease or treatment claims that trigger an FDA or FTC problem.
- Risky before-and-after framing left out, and "results may vary" disclaimer templates included where they belong.
- A claim-language do-and-don't so you know exactly what you can and can't say in a subject line or a button.
- Written by someone who does this every week for supplement clients — not pulled from a generic pack and crossed-fingers.
A welcome flow written for a candle brand will put a supplement brand in claim trouble. These won't.
What's inside
Six flows. The full stack a supplement brand should run.
Every brand should have these six live. Most early supplement brands are running two or three of them, badly. You get all six as importable Klaviyo templates with the proven, compliant copy already written in.
Abandoned checkout
Recovers the orders that almost happened. The single highest-ROI flow in ecommerce — and the one that pays for this whole system the first time it fires.
Recovers lost orders
Browse abandonment
Re-engages people who looked but didn't add to cart. Pulls interest back before it cools off, without sounding pushy or making a claim it shouldn't.
Catches warm interest
Post-purchase
Sets up the second order and builds the habit. Where compliant education does the heavy lifting — usage, expectations, and what to look for, said safely.
Builds the repeat customer
Win-back
Brings lapsed customers back before they're gone for good. Reactivating a past buyer is the cheapest revenue there is, and most brands never do it.
Wakes up dormant buyers
Replenishment
The one built for consumables. Times the reorder nudge to when they're actually running low — genuine habit formation, not discount-driven churn.
The supplement money-maker
You're not buying blank templates — Klaviyo gives those away. You're buying the proven, compliant copy and the sequence logic that actually drive revenue, plus a short setup walkthrough so you can have them live in an afternoon.
The proof
What this system did for one supplement brand
CASE RECORD · DTC SUPPLEMENT BRAND · NAME WITHHELD
120%Year-over-year growth
$250KNew annual revenue
A DTC supplement brand came to me running just a couple of basic email flows. Over twelve months I built and ran their full lifecycle email system — the same six flows in this product — with every line written in compliant, structure-function language. Across that year the brand grew 120% year over year, roughly $250,000 in new annual revenue.
One client · name withheld at their request · figures from their own store reporting. Email was one lever among several, and your results will depend on your list, traffic, and offer.
If those six flows did that for one supplement brand, what's sitting untouched in your Klaviyo account right now?
How it works
From checkout to flows live
Get the system
Pick your tier and buy it on the spot — no call, no sales pitch. You lock in the founding price by being early.
I build yours fresh
You're a founding buyer, so I build your flows to order and send them within 5 business days. That's the trade for the founding price — first in, first built.
Import into Klaviyo
You get the importable templates and a short setup walkthrough. Drop them in, connect your data, and you're running — no Klaviyo expertise needed.
Flows do the work
Six flows start recovering revenue from the traffic and customers you already have — every order tracked in your own Klaviyo and store reporting.
Founding buyers get my direct line while the system is being built. You're not buying from a faceless shop — you're buying from the person writing the copy.
See the plans
The offer
Flagship · most popular
Amplify your supplement brand — your way
Same flows, every level of business. The only question is who runs them. Buy the system and run it yourself, or have my team run the whole thing for you. Either way you're getting the real flows, not a junior version — and against a $2,000-a-month retainer, the DIY system pays for itself the first time the abandoned-checkout flow recovers one order.
30-second tier finder
Not sure which tier fits? Answer four quick questions.
Compliance Kit
For brands fixing their copy themselves — not ready to build the full flows yet.
$77
- The supplement claim-language swipe file
- The do-and-don't for FTC-safe copy
- Disclaimer templates, ready to paste
- The single most defensible thing I sell
You get: a PDF swipe file + templates, instant download. Nothing to set up.
Get the kitInstant download · 14-day refund
The Flow System
For brands ready to run the full six-flow system themselves.
$247Founding price — rising soon
- All six core flows as importable Klaviyo templates
- My proven copy, written in FTC-safe language
- The sequence logic that actually drives revenue
- A short setup walkthrough — live in an afternoon
- My direct line while I build yours
You get: importable Klaviyo templates + a step-by-step setup guide. No Klaviyo experience needed.
Get the flow systemBuilt fresh · delivered in 5 business days · 14-day refund
Flow System + Retention
For consumable brands that want the replenishment layer and a second set of eyes.
$397Founding price — rising soon
- Everything in The Flow System
- A full replenishment & retention system for consumables
- A recorded audit of your account (or my full SOP)
- The deepest version, for brands ready to scale it
You get: everything in Core, plus the retention flows and a recorded audit walking through your setup.
Get the full systemBuilt fresh · delivered in 5 business days · 14-day refund
Founding pricing is for the first brands in — it rises once the system is built and proven. Because you're a founding buyer, your flows are built fresh and delivered within 5 business days, with my direct line the whole way. If they aren't what I promised here, email me within 14 days and I'll refund you.
Top of the ladder · done for you
Book a fit call
Rather have my team run it?
Bigger brands hand the whole thing to my agency — these same flows plus campaigns, ongoing optimization, and compliance handled, on a $2,000-a-month retainer. Same system, off your plate.
Straight answers
Questions owners actually ask
Is this just blank Klaviyo templates?
No — and that's the whole point. Klaviyo gives blank templates away free. What you're buying is the proven, compliant copy already written into each flow, plus the sequence logic that makes them sell. The templates are just how it ships. The copy and the structure are the product.
I'm not a Klaviyo expert. Can I actually set these up?
Yes. They come as importable templates with a short setup walkthrough that takes you through it step by step. If you can log into Klaviyo and connect your store, you can get these live in an afternoon. No coding, no agency, no guesswork.
Why does compliance matter for my emails?
Supplements are regulated under DSHEA, and the FTC watches health claims closely. Copy that says a product "treats," "cures," or "fixes" anything is the language that draws warning letters. Every flow here is written in structure-function language — "supports," "promotes," "helps maintain" — so you sell hard without crossing the line. A generic pack written for a candle brand gives you none of that protection.
When do I get it?
I'm building this out now and taking on founding buyers at a founding price. When you buy, your flows are built fresh and sent within 5 business days, and you get my direct line the whole way. The founding price is the trade for being early — it goes up once the system is fully built and proven.
What if it's not what I expected?
If the flows aren't what I've described on this page, email me within 14 days and I'll refund you. I'd rather give your money back than have you stuck with something that isn't right for your brand. Results themselves depend on your list, traffic, and offer — but the system you receive will be exactly what's promised here.
Will this work for my brand?
These are the six flows every DTC supplement brand should be running, and the copy is written for exactly this niche. They work best if you've got steady store traffic and an email list, even a small one — the flows turn that existing demand into orders. If you're pre-launch with no traffic at all, flows aren't your first problem yet, and I'll tell you that straight.
My guarantee
It's what I promised, or your money back
You're buying from the person who writes the copy, not a faceless template shop. If the flows you get aren't what this page describes, email me within 14 days and I'll refund you — no forms, no runaround.
And because you're a founding buyer, you get my direct line while I build yours. That's the trade for being early, and it's not something the bigger sellers offer.
Ready to amplify your supplement brand?
See the plans— not ready to buy yet? —
Grab the free compliance cheat-sheet
The one-page do-and-don't of supplement email claims — the words that draw an FTC letter and the safe ones to use instead. Free, and you'll be first to know when the full system goes live at the founding price.
Check your inbox.
The compliance cheat-sheet is on its way to your email. If it isn't there in a couple of minutes, check spam — or just reply and I'll resend it.
Instant delivery to your inbox. Your details are used only to send the cheat-sheet and founding-launch news, never sold.
Amplify is run by an operator who builds these exact flows for supplement brands on a $2,000-a-month retainer — not a theory shop reselling someone else's swipe file. If you sell supplements online and your email isn't pulling its weight, this was built for you.